FASHION REVOLUTION DAY SAYS “ENOUGH IS ENOUGH”.
2ETN is proud to be apart of the first Fashion Revolution Day, April 24th, 2014. Please join us!
On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain.
On this first anniversary of the Rana Plaza disaster, we’ll start by remembering its victims and raising awareness of the fashion industry’s biggest challenges. But because we want fashion to be a force for good, we’ll also be celebrating fashion and spreading excitement about the power it has to make big change happen fast.
To put our plan for a better fashion world into action, this year we’re asking one simple question: Who Made Your Clothes? We’re asking everyone who’s part of Fashion Revolution Day to help by wearing an item of clothing inside out, photographing it and then sharing it with the hashtag #insideout.
That way, everyone — wherever they are, whoever they are and whatever they’re wearing — can show their support for better connections and transparency across the fashion supply chain.
How can you get involved?
Please “like” the Fashion Revolution Day FB page for updates and/or sign up for their newsletter here.
Fashion Revolution Day is asking you to participate this April by turning your clothing inside out, displaying where your clothing was made, photographing it and sharing it with the world via the hashtag #insideout. All who want to see full transparency within the fashion industry can show their support and start the discussion about how we can improve on this issue.
For those participants who get the most “likes” on their #insideout posts, there will be a shopping spree prize awarded (provided by ethical and sustainable companies), and yes, 2ETN will give away a piece of jewelry.
On April 24th 2014, please wear an item of clothing inside out because we need people to change the way they look at the clothes they wear. Be curious.
Please start asking ‘who made my clothes?’ in order to initiate human connections throughout the supply chain. Find out.
The goal is have hundreds of thousands of people make this gesture which will, in turn, raise awareness within the fashion industry that they need to continue the process of change. Do something about it. #insideout